Websites are much more than what meets the eye, your website should be viewed as an employee. This is why looking for a good web design firm is imperative to your success in 2017.
Websites are one of the most integral parts of a businesses’ marketing and customer support efforts. With a website you don’t have to worry about customers receiving an employee who’s having a bad day and ends up losing you their business, then even worse a bad review about your company. A website can also handle an unlimited number of customers wants, needs, and questions, unlike a human employee. Looking from a marketing and sales standpoint, your website is constantly out there attracting new business and helping customers decide whether or not to buy your products or services. This can be an invaluable resource, especially when considering the cost of a web design project.
Depending on the size and structure of your business a website can cost $3000 or all the way up to $100,000+. You may think to yourself, well that’s just absurd, we can’t afford that and a website isn’t even that important or worth that much. This is a common notion among business owners and people in general. We’re here to tell you that a quality, structured site, designed to generate leads is worth much more than that $15,000 price.
If you are asking yourself, “Why do I need a website?” check out our blog post that explains generally why you would need one. Here we are going to explain to you how a website will act as a salaried employee and more details about why a web design project is worth it.
Why your website is worth so much more than you pay
Back to the original topic of this blog post. A quality website should be thought of as a salaried employee. Why might you ask? You need to look at the value of a website rather than the cost. $25,000 or even $10,000 dollars might seem like a large amount of money for something that you cannot hold in your hands, but it will prove to be a steal for your company in the long run.
Think of your website as an employee, for purposes of this article we’ll refer to your website as Ralph.
- Ralph has the ability to work 24/7, and 365 days a year. No breaks, no sick days, and he never complains. Ralph will literally spend all his time, day and night selling and promoting your business, and your services or products.
- Ralph talks to hundreds or thousands of people everyday. Ralph can also talk to all those potential clients at once, whereas it would require literally 100 sales associates to do this same task.
- Ralph can also travel to Japan or Europe, and anywhere else in the world that someone might require your products or services. Ralph doesn’t require a plane ticket, and the best part he can be servicing a customer in California and England and the exact same time. Good luck finding an employee who can teleport while talking to two people simultaneously.
- Ralph also never misses a beat, he a knows every single thing about your company and never will have to call you to confirm facts about products or services.
All this being said, Ralph is also the cheapest employee you will ever hire. Say you spend $10,000 for Ralph. Over a 3-4 year period (frequency with which you should update your website) Ralph’s salary ends up costing you $2,500-about $3,300 a year. If you ask me, I would love to have an employee who only asks for a $2,500/a year salary to work quite literally, full time.
With the proper SEO, your website can turn into an extremely lucrative asset for your business. Check out my article about how much I should pay for SEO.
While a website might cost a lot upfront, it can be an invaluable asset to your business in terms of growth, sales, and more. Don’t miss out on the great opportunity a professionally designed website can present you with. If you have more questions or want a quote for a website design and development project contact me today. I specialize in Orlando web design and Orlando SEO.
Source: How much does a website cost